Category Archives: Artist Development

Network Flashback – Does Your Music Offer A Solution?

Originally posted 12/09/2009 Does Your Music Offer A Solution? I ask only because people don’t buy products – they buy solutions! Shift your attention away from the details and features of your product and focus on the problems it can solve. The solution is then your offer. Perhaps you could focus on the therapeutic benefitsContinue Reading

Oath of the Indie Musician – Take The Oath

“Based off my acclaimed Oath of the Indie Musician, TAKE THE OATH reflects on some of my experiences as a working musician.” – Don “Wicked D” Harrison “Don has done it again. This time a Mission Statement for all of us Indie Musicians to abide by and live up to if we want to respectContinue Reading

Ask Your Fans!

Ask Your Fans!

What Are You Missing?  Ask Your Fans! Hey bands! You’ve got the tunes, you’ve got the chops, you’ve got the gigs, but there are hundreds of thousands of performing artists with millions upon millions of songs available for download. Making awesome music and putting on incredible live shows are not enough. Throwing your music upContinue Reading

Dunkin Donuts As An Example Of How To Brand Your Band

Here’s a very cool video from Loren Weisman on using Dunkin Donuts as an example of how to brand your band. It’s just over a minute long and well worth the watch!Continue Reading

What The Music Industry Can Learn From Glen Bell – Founder of Taco Bell

What The Music Industry Can Learn From Glen Bell – Founder of Taco Bell

I ran across a cool Hypebot post by Robin Davey titled, What The Music Industry Can Learn From Glen Bell – Founder of Taco Bell. Followers of Network or Die know I often suggest that indie musicians not only seek inspiration outside of their chosen genre, but outside of the music industry all together.  SoContinue Reading

Direct-to-Fan Music Marketing 101

I just thought I would pass on this cool Direct-to-Fan Music Marketing 101 SlideShare presentation. Big thanks to Hypebot, Michael Brandvold and Brian Thompson for putting this out there! [iframe_loader src="http://www.slideshare.net/slideshow/embed_code/12567326" height="350" width="100%"]Continue Reading

Fan Interaction and the Indie Musician

Photo courtesy of ThisIsChris.com What have you done to actively recognize your fans?  What do you do on any given day to keep your band fresh in their minds?  More importantly, how have you increased sales via fan interaction?  Procrastination is a career killer. Don’t wait for CD Baby or iTunes to sell your music.Continue Reading

How to Launch the XXXX Out of Your Mixtape/Album Part 1

How to Launch the XXXX Out of Your Mixtape/Album Part 1 is an informative video by Markus of BeatsByMarkus.com fame. While geared heavily toward the Rap community, there’s tons of usable info for every indie musician.  Good, solid advice from someone who has made a living via music for the past 10 years!Continue Reading

Oath of the Indie Musician – Printable Certificate

Have You Taken The Oath? Well, here’s your chance, literally. No, really … take it with you! Many of The Oath loyalists have printed copies of my original work, written it down in their notebooks, saved it to their desktop, etc.  I know of one indie musician who has it written on a whiteboard inContinue Reading

Specific Goals For The Indie Musician

Line 2 of Oath of the Indie Musician states, “I have developed a concrete plan with specific goals and dates.” In Take The Oath: A Practical Pocket Guide for the Career Indie Musician, I point out that a specific goal has a greater chance of being accomplished than a general goal.  Why?  In creating aContinue Reading