marketing & promotions » Network or Die

The Self-Released Album

Artist Development, Artist FYI, Marketing & Promotion, Music Success Tips No Responses »

Jun 112010

MusicianWages.com have posted a pretty cool series of articles on self-releasing your album as an independent artist. The articles are written by guitarist, Cameron Mizell. Subjects covered in the 4 part series are -

Part I: An Introduction to the Self-Released Album
Part II: The Self-Released Album 101: The Basics
Part III: The Self-Released Album 201: The Details
Part IV: The Self-Released Album Reference Guide for Musicians

Visit An Introduction to the Self-Released Album and let me know what you think!

TuneCore & MySpace Music Partner For Discounted Distribution Services

Artist FYI, Industry Updates, Marketing & Promotion No Responses »

Apr 292010

Great news for Myspace bands!

Flat fee digital distributor TuneCore has partnered with MySpace Music to offer discounted music distribution services to all the major download outlets.

via TuneCore & MySpace Music Partner For Discounted Distribution Services – hypebot.

What To Do When Nothing Is Working

Artist Development, Artist FYI, Music Success Tips No Responses »

Apr 292010

I ran across this article by David J. Hahn today. Although it’s geared toward the current recession, I believe it’s good advice anytime. I know a number of bands that have been doing the same old thing for years, wondering why they never “make it.”

Maybe you’re doing the same things you used to to get gigs, but no ones calling and you’re not making as much money – what do you do? The short answer is “try something else.”

via What To Do When Nothing Is Working – Musician Wages.com.

How to Make it in the Music Industry | Hollywood Music Magazine

Artist Development, Artist FYI, Music Success Tips No Responses »

Apr 012010

Here’s a great post from Hollywood Music Magazine w/contributions from Wes Colony (President of Downpour Records), Mikey Doling (Snot/Soulfly), Billie Stevens (Wank/Handsome Devil), and Blasko (Rob Zombie/Ozzy).

As a reminder from the first in this series, there is no cryptic message that only a select few are able to decipher in order to make it. Take a look at where you are at, an honest look. Then take a look at where you want to be. There is no one step to that goal. However, there are many logical steps along that path.

via How to Make it in the Music Industry | Hollywood Music Magazine.

Crowd Funding and the Art of the Album Pre-Sale @ Hostbaby Musicians Blog

Artist Development, Artist FYI, Marketing & Promotion, Music Success Tips No Responses »

Apr 012010

Thanks to Chris Bolton for sharing this on the HostBaby blog!

There’s been a lot written recently about “crowd funding,” a term born of another internet buzz word “crowd sourcing.” Crowd funding is as simple as it sounds. It simply means to fund a project by gaining small donations from a large group of people.

via Crowd Funding and the Art of the Album Pre-Sale @ Hostbaby Musicians Blog.

6 Rules To Make A Band Website That Rocks - hypebot

Artist Development, Artist FYI, Marketing & Promotion, Music Success Tips No Responses »

Mar 302010

Now this is what I’m talking about! I don’t know how many times I’ve tried to explain the importance of a non-flash, regularly updated, easy to navigate website with a basic home page containing a very short bio, A MUSIC PLAYER, updates/gigs, and a pitch to join the mailing list.

Chris Vinson, founder of BandZoogle, lays out 6 basic rules in his guest post on Hypebot which covers

No flash
A strong front page
Keep it simple
Keep it updated
Make it personal
Create a community

via 6 Rules To Make A Band Website That Rocks – hypebot.

Increase Your Sales: Get Your Fans To Review Your Music! | DIY Musician

Artist Development, Artist FYI, Marketing & Promotion, Music Success Tips No Responses »

Mar 292010

This is a concept I have started with the bands I am coaching. Getting your fans involved in everything you do is always a great idea! I personally think a fan review is much better at building a connection with your fans than posting what some guy in a webzine thinks. This article is geared toward CD Baby, but will work wherever you sell your music.

via Increase your sales: Get your fans to review your music! | DIY Musician.

Artist Farm Releases FREE Tour Marketing PDF

Artist Development, Artist FYI, Marketing & Promotion, Music Success Tips No Responses »

Mar 262010

This book is written for artists and managers but I think the following people will find it useful:

Managers use it as a manual to train your new hires, learn some tricks yourself
Self-Managed artists learn how to market your shows and get more people
Agents use it for your self-managed artists, pick up some ideas of how managers work
Record Labels doing 360 deals and want to know how to service touring?
Photographer, Craft makers, Painters who participate in art shows
Caterers Speakers/Lecturers

via Artist Farm Releases Free Tour Marketing PDF.

Support Local Music

Marketing & Promotion, Videos 1 Response »

Mar 122010

Sounds a bit cliché, huh? The following video has restored my faith in the fans of unsigned/underground music. As publicist for HEMOPTYSIS, I saw this as a powerful marketing tool, developed by a true metal fan. Bands can’t buy this kind of publicity! My hat goes off to the man known as ‘guitarzero’.

Fast Tube by Casper