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Unsigned Acts and Drawing Fans

A Commentary, by Professor Pooch

(C) 2008-2010 David J. Spangenberg


Part 4

The Day has come. The Artists/Bands, Promoters, Venues are all ready to stage an EVENT. An EVENT people will talk about – a “Night to Remember.”

“So, I guess we really need a Gimmick…”  NO!  Gimmicks are basically useless because people can see right through them, and they are needless as well. Gimmicks are looked at as Gimmicks; “Great shows” are looked at as Great Shows
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This is what I’m talking about!  Thinking outside the box and creating your own gig.  Needing a place to play one more show, Baytown, Texas, metal band, ETERNAL DECIMATION, hijacked a dance studio.  You know, where ballerinas hone their skills.  The following video displays the true power of the underground.
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A little over a week ago I was inspired enough by Derek Sivers’ blog, ‘Not happy with existing venues? Make a new one‘, to write of my own experiences regarding the subject. I highly recommend you read it as well. You may also want to read Part 1 of my story, ‘Pay To Play Is NOT A Necessary Evil aka Create Your Own Gig!‘.  Part 1 spoke of one particular gig that really paid off.  In part 2, I will show you how we expanded the ‘Create Your Own Gig’ principle into a successful (money making) formula.
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This is both a rant and a response to Derek Sivers recent blog, Not happy with existing venues? Make a new one. In short, the blog suggests to do exactly as the title says. Make it a point to read it and don’t forget to leave him a comment as well. The following relates to my own personal experiences regarding this subject.
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