The Day has come. The Artists/Bands, Promoters, Venues are all ready to stage an EVENT. An EVENT people will talk about – a “Night to Remember.”
“So, I guess we really need a Gimmick…” NO! Gimmicks are basically useless because people can see right through them, and they are needless as well. Gimmicks are looked at as Gimmicks; “Great shows” are looked at as Great Shows! Continue reading »
Part 3
Now, “Promotion” is the most obvious step that comes next in most people’s minds. Artists promoting themselves, telling their fans and potential fans that they’re playing at this venue or that venue.
But my question to you is, “What is it you’re actually promoting?” That is, when you’re promoting yourself, what will be your potential fans perception of what you’re promoting? Will you just be one more “amateur artist” playing somewhere? Continue reading »
There’s a pretty cool article over at Music Dish called, “The New Artist Development Model: Growing your Brand from the Ground Up.“ Written by BJ Jansen, co-founder of Pitch Artist Services, it outlines a 5 step road map to successfully growing your brand.
Cultivate Initial Direct-To-Fan Relationships And Social Media Attention
Successfully Crowdfund a Project
Regularly Draw 200+ At Live Performances Inside And Outside Of Your Home Market
Co-Brand with Mid-Level Corporate Tour Sponsorship
Major Co-Branding and Venture Capital Investment and Collective Brand Marketing
The 2nd main reason it’s hard to draw new fans revolves around the word “Perception”. Perception includes, in part, the Artist’s perception or view of their “job”, and how it affects the potential fans perception of the “Unsigned Artists Scene”.
Now, let me say here, the problem of perception and the answers to this problem do not lie totally on the Artist’s shoulders, but also fall on the Artists’ Managers, Venues, Promoters and Fans, which I will also cover later and throughout…
Unsigned Acts and Drawing Fans
A Commentary, by Professor Pooch
(C) 2008-2010 David J. Spangenberg
Part 1
I look all around the country and I see Musical Artists/Bands looking for places to play for as large an audience as possible, wanting to be heard, wanting to gain new fans, wanting to earn a living doing what they like to do – which is: Creating and Playing their Music.
Naturally, they are going to go where they can be hired, which most of the time consists of different Bars, Clubs and other drinking establishments…
Well, in theory, this should work pretty well; you have places to gather and nurture fans, and you’re doing what you love to do – play Music. But, as I’m sure most of you have found out, this rarely works very well…
Why? The 1st of a couple main reasons is actually very simple when you really look at it… Continue reading »
There’s a lot of buzz floating around about NuMuBu! The creators claim, “NuMuBu empowers the individuals and businesses that make up our industry by providing them with the tools and the network to succeed.” I visited the today and created an account under ‘Artist Development’. There are way too many features to list here, but the NuMuBu Intro Video outlines the site pretty well. Check it out and let me know…
We’re always preaching direct to fan – bands building relationships with their fans. Shouldn’t that work the same way if a music biz pro seeks to gain a musician’s business? Let’s say you want to sell that musician on an artist development package. Do you just build a website, place the product on a page for a set amount of $$$, run an ad campaign and hope for the best? I think not!
You need to make it a lot more personal these days. Maybe create an artist development blog tied into some outlying social networks, update frequently with music success tips or excerpts from your program. But do it in a way that shows you sincerely care about that musician’s career, not from a sales standpoint!
Once you build value and trust, you make the sale. That’s what I think, anyway.
About the author
The MusicBizNinja lurks in the shadows of the the Music Biz. Watching, waiting – Striking out against the old guard whenever the opportunity arises!
I decided to post the following because I see it too much in the Music Biz – people that should become successful, but screw things up for themselves!
It is very important that you be wary of something most people don’t know exists: the “fear of success”. This is often coupled with a will to fail.
It’s amazing when you consider the number of people who work hard, literally wear themselves out, and yet never achieve the success everyone feels is their due. Continue reading »
I’ve just read a great article on ‘How To Make Great Music Industry Contacts” by music career mentor, Tom Hess. He not only covers the importance of building a relationship over simply collecting contact names, but shows you how to go about doing it. Click the link below and start building that network!
MusicianWages.com have posted a pretty cool series of articles on self-releasing your album as an independent artist. The articles are written by guitarist, Cameron Mizell. Subjects covered in the 4 part series are -
Part I: An Introduction to the Self-Released Album
Part II: The Self-Released Album 101: The Basics
Part III: The Self-Released Album 201: The Details
Part IV: The Self-Released Album Reference Guide for Musicians
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