Artist Development, Music Marketing, Band Promotion, Music Success Tips, and Music Biz BS for those who give a damn.
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A couple things that immediately rubbed me the wrong way was

  1. the templates available for download in the “Customize Your Band Profile” section all have top banner/video layouts.
  2. a link in the “Make The Most Out Of Myspace” section called ‘Use Myspace As Your Official Website’.

Why would Myspace be your official website?  That just blows my mind.  As far as the templates, I believe the music player should be the first thing that visitors see.  Fans come to your profile for your music, first and foremost!

Everything else on the support page appears to be pretty generic stuff.  But don’t take my word for it, check it out!

via MySpace Launches Band Support Blog Page – The Music Industry Report

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Now this is what I’m talking about!  I don’t know how many times I’ve tried to explain the importance of a non-flash, regularly updated, easy to navigate website with a basic home page containing a very short bio, A MUSIC PLAYER, updates/gigs, and a pitch to join the mailing list.

Chris Vinson, founder of BandZoogle, lays out 6 basic rules in his guest post on Hypebot which covers

  • No flash
  • A strong front page
  • Keep it simple
  • Keep it updated
  • Make it personal
  • Create a community

via 6 Rules To Make A Band Website That Rocks – hypebot.

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This is a concept I have started with the bands I am coaching.  Getting your fans involved in everything you do is always a great idea!  I personally think a fan review is much better at building a connection with your fans than posting what some guy in a webzine thinks.  This article is geared toward CD Baby, but will work wherever you sell your music.

via Increase your sales: Get your fans to review your music! | DIY Musician.

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Berkleemusic’s Music Business Handbook collects some of the essential knowledge from our instructors in one easy-to-navigate guide.

Topics Include:

  • Past, Present, and Future of Music
  • Direct-to-Fan Marketing
  • Music Publishing
  • Music Licensing
  • Challenges of the Music Industry
  • Music Royalties

via Future of Music Blog.

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Yes, this is open to music sites worlwide! Because we DO love our international users too!

So HeavyAsHell is a great way to promote your site. Sure some of you have fallen in love with posting links. We thank you for that. But what about making sure those links get voted to the front? How can you make sure that your content has a better chance at getting attention here? Well what about using our API?

via Heavy As Hell Blog » A Challenge To Websites Submitting Links to HAH.

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This book is written for artists and managers but I think the following people will find it useful:

  • Managers use it as a manual to train your new hires, learn some tricks yourself
  • Self-Managed artists learn how to market your shows and get more people
  • Agents use it for your self-managed artists, pick up some ideas of how managers work
  • Record Labels doing 360 deals and want to know how to service touring?
  • Photographer, Craft makers, Painters who participate in art shows
  • Caterers Speakers/Lecturers

via Artist Farm Releases Free Tour Marketing PDF.

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One of the most egregious errors for an artist using Twitter is overlooking the use of hashtags (the “#” symbol before a keyword).

Using a hashtag is like including a keyword in your tweet. It’s an unofficial feature of Twitter but now widely accepted and supported, and is an easy way for people to search for and find a particular topic.

via Music 3.0: Using Hashtags To Increase Your Twitter Following.

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Originally posted @ MyMusicSuccess.com, much on this list are things I’ve preached about for years, so I thought it would be cool to share it with you.

Wherever they are on the web, there are simple blunders that artists, bands and labels make on their websites, MySpace, Facebook, and other social media that turns away potential new fans and stops potential sales of their music.  After visiting many artist websites, we found 4-5 of these easy to rectify issues on at least 90% of pages we visited…

VIEW THE LIST HERE

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Taken from timetogetsocial’s Youtube channel, ‘What the HELL is Social Media’ explains in 2 minutes, using 10 key facts, why brands need to take notice of social media.  I found this via The Music Industry Report.


Fast Tube by Casper

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Sounds a bit cliché, huh? The following video has restored my faith in the fans of unsigned/underground music. As publicist for HEMOPTYSIS, I saw this as a powerful marketing tool, developed by a true metal fan. Bands can’t buy this kind of publicity! My hat goes off to the man known as ‘guitarzero’.


Fast Tube by Casper

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