My lovely friend, Olga Zelenova, turned me onto a Facebook discussion published by Baltimore Rockers, SKITZO CALYPSO. Apparently, the band has decided to go completely digital with their new music marketing plan. I think it’s a pretty kick ass idea. Of course, It was in my nature to send them a suggestion or two. ![]()
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Way back in part 1: Niche Marketing For Musicians, we looked at defining your niche. Then, Part 2: Does Your Music Offer A Solution?, taught us that people don’t buy products, they buy solutions. Here in part 3 of the series, we will look at driving traffic to your website.
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You may remember my article called Music As A Marketing Tool. In short, Earache Records partnered with RapidShare to release Gama Bomb’s Tales From The Grave In Space as a free download. The idea was to grow the band’s fanbase, and to promote physical product sales. So it begins!
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Oath Of The Indie Musician
I am an indie musician, this is my livelihood.
I have developed a concrete plan with specific goals and dates.
My skills are honed, my mind is open.
Self assessment, investment, and promotion are mandatory.
I am my own niche, rising above generic clutter.
Writing, recording, and performing require detailed critique.
Fellow artists are my colleagues.
My fans are my life’s blood.
I am actively involved in my community.
I am surrounded by good people.
My network was built by helping others.
I am an indie musician.

Oath Of The Indie Musician by Wicked D is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
This is what I’m talking about! Thinking outside the box and creating your own gig. Needing a place to play one more show, Baytown, Texas, metal band, ETERNAL DECIMATION, hijacked a dance studio. You know, where ballerinas hone their skills. The following video displays the true power of the underground.
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Somewhere between having a good time at a show and a too late 911 call, there needs to be a group that can treat, serve, and care for the music-loving, concert attending public. Guess what? Mash Pit is there to do just that!
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The industry is a buzz with New Year’s Resolutions! If you keep up with my Live Blog Roll, you have no doubt read some great articles on the subject. My last post ( a reprint of a Madalyn Sklar blog post) was also right on track. I have a lot to look forward to in 2010 and would like to share some of my plans with you.
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